Webinars

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Thursday, July 19 2012; Presented by: John McPhee, Formic Media

By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution? Join the SEMA Education Institute (SEI) and presenter John McPhee, Formic Media, Inc., for a webinar dedicated to mobile marketing best practices.

This session will cover:

• Mobile growth & trends
• Mobile website optimization
• Mobile advertising
• Local Mobile
• Future of Mobile 

Mobile marketing has become a significant way to engage your customers. Learn how your company can effectively integrate mobile marketing into your overall marketing program. 

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Thursday, July 5 2012; Presented by: Natalie Carmolli, WhizBang! Training

Think you don’t have time for Pinterest? Think again...

By now you've probably heard of the newest social media craze, Pinterest... It’s visual, interesting, and highly engaging. If you’re not using Pinterest, you’re missing out on a very powerful social media tool that has the potential to impact your business for the better.

You can spend hours on Pinterest, but you don't have to.

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Thursday, June 21 2012; Presented by: Nancy Friedman, The Telephone Doctor

Bottom line---business is all about making sales. How are you and your team measuring up? Are you aware of key sales do's and don'ts? Whether you are a seasoned sales veteran or a novice, it's always a good time to brush up on essential sales techniques--and learn a few new ones.

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Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

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Thursday, May 24, 2012; Presented by: Dan Kahn, Kahn Media

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, as they discuss what PR looks like in the digital age. This session will cover:

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Thursday, May 10, 2012; Presented by: Leisa Hall, Anvil Media Inc.

When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result. Join us, along with presenter Leisa Hall, Anvil Media Inc, as we dive into the topic of SEO. During this session we will cover:

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Thursday, April 12, 2012; Presented by: Gavin Knapp, SEMA

The SEMA 2012 Annual Market Study will soon be released. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

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Thursday, March 22, 2012; Presented by: Mike Fairbanks, A2Mac1 – Automotive Benchmarking

SEMA is conducting an innovative pilot program with the company A2Mac1 to help support our members with complete vehicle data and information for product development, engineering, installation, service, customization and marketing. A2Mac1 is making their comprehensive vehicle data base and information resources including specifications, photos and videos for over 200 vehicles available to SEMA members registered to participate in this pilot (limited space is available). This is the same information the OEMs use to support their own product development programs.

SEMA is continually working to provide unique benefits and value to members by developing vehicle technology solutions and building partner relationships that foster collaboration between automakers, suppliers, retailers, technology providers,
research organizations, industry associations and member companies. By developing a complete benchmarking management software solution, A2mac1 offers SEMA members global access of data to be shared by suppliers, installers and customizers. A2mac1 has the potential to add significant value to your business operations by helping reduce costs, improve efficiency and increase your profits.

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Thursday, Februay 09, 2012; Presented by: Steve Ferrante, Sale Away, LLC

Just as with personal fitness, there are many aspects to managing the well-being of a customer service effort. Businesses with healthy customer service practices maximize customer interactions and ultimately produce more sales and greater profitability.

Join the SEMA Education Institute (SEI) and Sale Away CEO, Steve Ferrante, for this engaging webinar featuring select content adapted from the nationally-acclaimed Pinnacle Performance sales/customer service training program for the auto and tire service industry, exploring the elements that produce a fit customer service effort with specific strategies and techniques to improve employee performance and results.

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Monday, January 26, 2012; Presented by: Robert Spector, Robert Spector Consulting

Robert Spector has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world. Join Robert and the SEMA Education Institute (SEI), as they bring together the practical wisdom of mom and pop with the sophisticated strategy of Nordstrom, the subject of Robert's bestselling book, The Nordstrom Way.  Robert believes that elements of great customer service are universal, regardless of the size of your organization.

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