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Webinar: Exhibitor Series - Are You Prepared? Last-Minute Webinar for First-Timers

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Thursday, September 19, 2013; Tom Gattuso, SEMA; Eric Hoffend, Freeman

Exhibiting at the SEMA Show takes some planning and preparation, and there are a number of details that may not occur to a first-timer until just a few weeks before the doors open. The Show organizers have put together a webinar—an online seminar that requires only a computer and an Internet connection for participation—designed to answer some of the most frequently asked logistical questions. They include what to do when you arrive at your hotel, how and where to arrange transportation, parking while at the Show, moving in and moving out, taking care of yourself, eating well and much more.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - Everything You Need to Know About Exhibiting at the 2013 SEMA Show

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Thursday, August 15, 2013; Tom Gattuso, SEMA; Jennifer Carr, CEM, ConvExx

Learn from the experts! Discover the most efficient way to prepare for the 2013 SEMA Show and manage your booth space. Show Director Tom Gattuso and Jennifer Carr, director of operations for ConvExx, the company that manages the SEMA Show, will present a comprehensive webinar that will guide exhibitors through everything from basic set-up to little-known tips on getting the best return for your SEMA Show investment. Participation requires only a computer and an Internet connection.

This webinar will thoroughly cover the online exhibitor manual, Show hours, frequently asked questions, booking hotels, where to park, using press releases and other means to promote a booth, publicizing celebrity appearances and using the online exhibitor directory to bring buyers to your space.

The webinar will also cover how to order booth materials such as carpeting and rental exhibits as well as contracting for electrical service and the best ways to transport freight to and from the Show. Carr and Gattuso will explain how to use official SEMA Show contractors to obtain best pricing for floral arrangements, buyer lists, lead-retrieval systems, audiovisual equipment, computers, security and more. 

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Confused About the Healthcare Reform Law? What SEMA Members Need to Know About “Obamacare”

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Thursday, August 1, 2013; Kelly A. Davis, Clifton Larson Allen

The “Affordable Care Act” continues to sow confusion for many SEMA members. You may have read recently that the Obama Administration has delayed implementation of the employer mandate portion of the health care law. So, what does this development mean for you? While, larger SEMA companies will still be required to offer healthcare coverage in 2014, penalties for non-compliance won’t be enforced until 2015.

However, when enforced, these penalties will be severe. It is critical that all SEMA member companies understand the law and plan accordingly. In this user-friendly webinar, healthcare reform expert Kelly Davis of Clifton Larson Allen will provide an overview of the law and focus on key issues company executives should consider for their businesses and their workers. Kelly’s presentation will include details on the employer and individual mandates,  tax credits available to small businesses and the insurance exchanges being created to assist smaller companies and individuals in shopping for affordable coverage.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - Develop a Pre-Show Marketing Plan Guaranteed to Make your SEMA Show a Success

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Thursday, July 18, 2013; Chuck Schwartz, ConvExx; Tom Gattuso, SEMA

What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start NOW! This session is specifically designed for SEMA Show exhibitors and will cover:

  • Proven ways of driving buyers to visit your booth
  • Best ways to get exposure and attention at the world’s largest automotive show
  • How to eliminate exhibitor mistakes that will minimize your chance for success

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure, and minimize costly mistakes. SEMA Show Staff and Management will show you how to do it right and do it better!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Five Things You Must Know When Shipping Internationally

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Thursday, April 11, 2013; Charles Popick and Tom Leimkuhler, CPC Consultants

Overseas markets are increasingly lucrative for SEMA members. But pitfalls await the inexperienced. Before you pack the first box, learn these five keys to international shipping.

  • Should your company use direct or indirect exporting?
  • How do you select the right freight forwarder?
  • Who should your importer be?
  • Do you have the proper documents prepared correctly?

How can you optimize your process for lower duty fees? Find out how to assess risks, minimize costs, maximize profits and exert the strongest control over your products’ destinies. Case studies from Brazil, China and the Middle East explore problems and solutions, with best practices recommendations for small, midsize and large companies.

CPC Consultants has helped companies save millions of dollars in transportation, warehouse management, overall business operations and more. Founder and principal Charles Popick and partner Tom Leimkuhler will guide webinar participants to improve their procedures with strategic management advice, logistics suggestions and the insiders’ view of international shipping.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Fuel Your Sales with Better Product Data

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Thursday, March 28, 2013; SEMA Data Co-op Executive Team

How far will an engine go without fuel? How many sales will you make if buyers can’t find your products? You may have built the most “high-performance” company website or eCommerce site, but if you don’t have the right “fuel”—or product data—you’re not going to get very far. How does data affect your sales? How can you boost your profits and expand your market reach? Through standardized product data. Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a system demonstration.

SEMA Members may get this content for free!

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$0.00

Webinar: How Companies Can Utilize Financing to Close More Sales

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Thursday, February 21, 2013; Bill Purcell, TIP Capital

Starting off 2013 with your sales idling instead of driving forward? A third-party financing program can jumpstart your automotive equipment sales through an easy-to-use leasing solution customized to fit your customers’ budgetary constraints and growing needs. Bill Purcell of TIP Capital and the SEMA Education Institute (SEI) will host this informative webinar to explain how fixed-rate financing has become the popular choice in the B2B marketplace to acquire automotive equipment instead of a straight cash purchase or bank loan in today’s fluctuating economic conditions.

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Capture Your Competitors' Customers and Keep Them

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Thursday, December 6, 2012; Christine Corelli, Christine Corelli & Associates, Inc.

Where can you find more customers? If you've been chasing some of your competitors' customers for a while, you already know that bringing new customers into your fold is not an easy task. Join the SEMA Education Institute (SEI) and author Christine Corelli for "Capture Your Competitors' Customers and Keep Them".

Based on Christine's newest book release of the same title, this presentation will identify real world strategies and tactics of smart businesses and sales professionals who have successfully swayed customers over to their place of business, gained market share, and obtained the highest levels of customer loyalty.

Learn: 

  • Proven selling techniques for today's new and often ruthless business arena where new customers are up for grabs
  • Protect what's yours! How to guard your own customers from predators and make them — and therefore yourself — less vulnerable to your competitors' wiles
  • Gain the very highest levels of customer loyalty and increase sales through a sales-service excellence culture that ensures that you keep your new customers. 

One thing is certain, there is no more business as usual! Join Christine and SEI and learn how to take charge of your own business growth by taking over where your competition has been careless. 

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - How to Get the Most Results From Your Trade Show Experience

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Thursday, October 11, 2012; Presented by: Tom Marx, The Marx Group

The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts. With a bundle of leads--vendors, customers, prospects, media reps and industry peers--the week following the show is a crucial time for follow-up. Join Tom Marx, The Marx Group, and the SEMA Education Institute (SEI) for a session that will help you learn how to make good on all of your company promises with the delivery of sales material, products, technical advice and so on. To obtain the greatest return on your investment, a post-show strategy is necessary. From the development of a trade show lead form to a timetable for response, we will present some quick and easy tools that will help you turn leads into sales. Don't leave your SEMA Show strategy to chance! Join Tom Marx and SEI and nail down your post-show strategy. 

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Retail Sales - Make The Most Out of This Year's Holiday Season!

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Thursday, September 27, 2012; Presented by: Bob Negen, WhizBang! Training

The holidays are an important selling opportunity. Are you fully leveraging this crucial sales season? Join Bob Negen, WhizBang! Training and the SEMA Education Institute for this fun, lively webinar and you'll learn how to make the most of this important selling season. During this webinar you'll learn:

  • How to stretch the holiday season by a full 3 weeks 
  • The secret to finding the best part time, seasonal help 
  • A KILLER promotion to drive tons of traffic the last 2 weeks of the season
  • And much, much more! 

Bob Negen is a highly sought-after public speaker, retail expert and bestselling author. His company, WhizBang! Training, is a leader in the field of training independent retailers to run successful stores. Make sure you've got your holiday sales strategy in place!

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SEMA Members may get this content for free!

Regular Price:

$19.99

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