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For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

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The data for the 2011 Automotive Accessory Market Study Report is drawn from the Foresight Research 2011 Automotive Marketing Communications Study database. 

This study explored in-depth how consumers are influenced in their vehicle purchase decisions by the 17 major marketing communication channels most often used by automotive buyers.

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A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year.  The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles.  The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.

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For the second year, the Opinion Leader Program was conducted in conjunction with the 2010 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

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Download the “Take a Friend to a Race” logo for promotion on your company website. “Take a Friend to a Race”, a grassroots program aimed at increasing attendance at Motorsports events by introducing new fans to the sport.

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The 2011-2012 HRIA Annual Report provides council members with a summary of benefits and activities sponsored by the group.

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PIES are Product Information Exchange Standards. The standard was established to define the attributes of the automotive products. These attributes include, but are not limited to: brand ID, description, price, dimensions, weights, NAFTA, UPC and HAZMAT. This is a living standard.

- EASY-TO-USE TEMPLATE. SEMA, working with Scott O'Toole at RPM Data Services, has developed a step-by-step product information template that will meet the needs of most companies.

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Phase Two Goals:

Continue to prove the inefficiencies of current data practices and use this information to educate the industry and encourage member companies to examine and improve their product data practices.

Show the participants that perfect data, properly harmonized, lowers costs, enhances customer service, shortens time to market and increases sales.

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