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SEMA Consumer Segmentation Report

About this product:

The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.

SEMA Members may get this content for free!

Regular Price:

$950.00

2011 SEMA Show Opinion Leader Program

About this product:

For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

SEMA Members may get this content for free!

Regular Price:

$200.00

2011 SEMA Market Update - Q2

About this product:

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

SEMA Members may get this content for free!

Regular Price:

$199.99

2011 Automotive Accessories Report by Foresight Research

About this product:

The data for the 2011 Automotive Accessory Market Study Report is drawn from the Foresight Research 2011 Automotive Marketing Communications Study database. 

This study explored in-depth how consumers are influenced in their vehicle purchase decisions by the 17 major marketing communication channels most often used by automotive buyers.

SEMA Members may get this content for free!

Regular Price:

$25000.00

2011 Accessory Influence Report

About this product:

A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year.  The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles.  The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.

SEMA Members may get this content for free!

Regular Price:

$199.00

2010 SEMA Show Opinion Leader Program

About this product:

For the second year, the Opinion Leader Program was conducted in conjunction with the 2010 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

SEMA Members may get this content for free!

Regular Price:

$149.99

Take a Friend to a Race Logo Download

About this product:

Download the “Take a Friend to a Race” logo for promotion on your company website.

SEMA Members may get this content for free!

Regular Price:

$0.00

HRIA Annual Report, 2011-12

About this product:

The 2011-2012 HRIA Annual Report provides council members with a summary of benefits and activities sponsored by the group.

SEMA Members may get this content for free!

Regular Price:

$0.00

BTC Mandatory PIES Template

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PIES are Product Information Exchange Standards. The standard was established to define the attributes of the automotive products. These attributes include, but are not limited to: brand ID, description, price, dimensions, weights, NAFTA, UPC and HAZMAT. This is a living standard.

- To learn the latest about PIES, including all documentation, click here.

BTC Data Pilot Phase 2 White Paper

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About this product:

Phase Two Goals:

Continue to prove the inefficiencies of current data practices and use this information to educate the industry and encourage member companies to examine and improve their product data practices.

Show the participants that perfect data, properly harmonized, lowers costs, enhances customer service, shortens time to market and increases sales.

SEMA Members may get this content for free!

Regular Price:

$19.95

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