Niche Focused Reports

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What is a hot rod? If you asked 10 different people, chances are you would get 10 different answers.

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Motorsports of all varieties and the products that support them are acknowledged as the unchallenged cornerstones of the specialty equipment market. Performance manufacturer sales reached $2.43 billion in 2007, up 44% in the last 5 years and up 72% from 1993.

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High fuel prices cut into the budgets of most drivers. As gasoline surpassed $4/gallon, 28% of enthusiasts claimed they would spend less on modifications if prices increased another $.50/gallon. Alternative Fuel Vehicles (AFVs) are more common than people may recognize. Over 11 million AFVs have been produced.

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We saw it a few years ago. Young car buyers were accessorizing their rides primarily with “dress-up” parts such as big wings, race inspired body kits, and a host of dress-up modifications. This may sound like the sport compact market of yesterday, but that market as we know it today has shifted more toward performance with appearance almost becoming secondary.

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