Market Research

About this product:

The German market, the largest in Western Europe, is at the forefront of producing and accessorizing cars which look good and drive fast. With its renowned Autobahn, on which speeds of 200 km an hour (125 mph) are common, a highly developed culture of vehicle customization exists.

About this product:

United States specialty product suppliers can succeed with marketing and sales efforts in the vast—168 million registered vehicles—European market. But given the differences in the European marketplace in terms of vehicle mix, consumer preferences and government regulation, it is not enough for American companies to simply ship merchandise primarily designed for U.S. vehicles to outlets in Europe, sit back and expect volume sales on a scale comparable to that which is established in the States.

About this product:

About this product:

Those who are not part of the industry would have trouble accepting that any industry could exhibit continued growth patterns as this industry does. Last year, 2001, the automotive specialty equipment industry continued its incredible growth pattern. With the exception of 1991, the industry has had at least 16 years of continual growth.

About this product:

The U.K. market, the fourth largest in Western Europe, is also one of the easiest markets in Western Europe for SEMA-member companies to gain a foothold. The lack of language barriers and the relatively regulation-free environment regarding vehicle customization form a basis for exploring the market. These two factors, coupled with a sizable and growing portion of British consumers who seek to personalize their vehicles, make the U.K. market attractive for specialty equipment companies.

About this product:

On an annual basis we continue to see the specialty automotive products industry growing. Since 1992, the industry has had an average annual growth of 8 percent. That's eight years of nice increases. How long can the industry keep up such a pace? There are many companies within the industry that are still reporting appreciable sales gains.

About this product:

About this product:

About this product:

The specialty automotive equipment industry has always been hard to quantify; not only is it fragmented, but depending on who you talk to, the market definition has any number of possibilities. The approach used here defines specialty automotive equipment as products and services used to improve or otherwise change production vehicles.

About this product: