Market Research

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Brazil has all the ingredients to grow into a strong market for specialty and performance parts and accessories. “The people are passionate about cars, trucks and motorsports and there is great interest among young people in tuning,” noted SEMA President and CEO Chris Kersting, who recently returned from a trip to Brazil.

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The performance parts and accessories industry has become increasingly interested in the perceptions and attitudes of pickup truck owners. Foresight Research conducted a study of this group in May and June of 2004. The most recent study prior to this had been conducted in 1999.

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The light truck aftermarket niche is the largest of seven generally acknowledged specialty equipment industry niches. The following table lays out the contribution of each in 2002. The driving force behind light vehicle sales in the U.S. is clearly the light truck segment; in fact, the light trucks have eclipsed the passenger car vehicle market in sales through the twelve months ending in July 2003.