Market Research

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As an industry, the companies involved in producing, selling and installing automotive performance parts and accessories are not readily recognized by the average consumer. But when it comes to the products that the industry provides, consumers quickly relate them to freedom of choice—the choice of having a car or truck just the way you want it.

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The significance of the Compact Performance Market is now incontestable. Unlike many novelties in the automotive world, the popularity of compact cars has not receded like many critics once thought. Currently the phenomenon is still growing—retail sales grew from $4.11 billion in 2004 to $5.04 billion n 2005.

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Pickup-truck owners are increasingly aware of performance parts and accessories available for their trucks. In fact, in some cases the truck they select and where they purchase it are determined by the availability of performance parts and accessories. We have seen shifts in the popularity of various products used to modify pickup trucks.

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Spain car sales are expected to achieve a new record with volume projected to reach more than 1.6 million units in 2005. The record follows a 9% sales increase that resulted in an unprecedented 1.5 million new passenger vehicle sales in 2004. Small-size cars are the most popular choice of Spanish consumers, although light truck sales are growing rapidly and represented 18% of the total in 2004. Spain is the fifth-largest car market in Europe, trailing Germany, France, the UK and Italy. Spain is among the top five markets for the specialty industry and is therefore very important.