Market Research

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Open to non-members. The 2008 Q1 Update offers a compilation of vehicle sales data and forecasts for each segment, as well as a year-over-year analysis of January-March SEMA PADI, offering readers insight into the types of consumers who are purchasing specialty equipment. In the following pages there is also extensive coverage of the three major OEM auto shows, held early in the year; and the report examines some of the new-vehicle debuts that are significant to the specialty-equipment industry.

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In 2007, small groups of consumers who attended an NHRA event in Englishtown, New Jersey and a NOPI event in Atlanta, Georgia were asked a series of questions, relating to their car customization behavior, during focus panel discussions. Audience members that attended each respective focus panel were asked the same questions, and the two groups’ answers are compared within the pages of this report.

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The Diesel-engine vehicle market in Turkey is booming, due to increasing fuel prices. The rapid increase of the fuel prices in Turkey has changed the buying habits of Turkish automobile owners. In fact, Turkish customers are paying the highest gas prices in all of Europe. On every liter of fuel, almost 56% paid is tax. The current price of fuel per liter is $2.35. As a result, owners are looking for cheaper alternate solutions. The result is that that in 2006, the market share of diesel automobiles reached 49% of the total sales market in 2006.

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The Compact Performance market seems to be evolving at breakneck speeds. We have cataloged its progression over the past few years, but wanted to take a slightly new approach to presenting information this time around.

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We saw it a few years ago. Young car buyers were accessorizing their rides primarily with “dress-up” parts such as big wings, race inspired body kits, and a host of dress-up modifications. This may sound like the sport compact market of yesterday, but that market as we know it today has shifted more toward performance with appearance almost becoming secondary.

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