Market Research

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In 2007, retail sales of specialty automotive products reached $38.11 billion. That's an increase of 3.8 percent from 2006, and up 79.8 percent since 1998 when retail sales hit $21.20 billion. That equates to an average annual growth of nearly 8 percent year-over-year for the past 10 years.

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In April, the SEMA PADI decreased, going from 30 in March to 26 this month. This month, 7% of adult American drivers indicated that they had plans to purchase specialty-equipment products sometime within the next 3 months.

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Vehicle customization has been growing rapidly in China, industry insiders estimate the Chinese specialty-equipment market is at approximately $12.5-$15 Billion USD. With 1.3 Billion in its population, vehicle sales reaching 93% of the U.S. passenger vehicle sales, according to data provided by JD Power & CAAM in January of 2009. SEMA has developed a new list of trade leads available to SEMA members online at www.sema.org/international. The Chinese government has begun to legalize specialty products for use in China. This is an initial list of approved products.

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In March, the SEMA PADI decreased from 43 in February to 30 this month. This month, 8% of adult American drivers indicated that they had plans to purchase specialty-equipment products sometime within the next 3 months.

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Off‐roaders, toy haulers and skills tradespersons alike have gravitated toward full‐size pickup trucks for years.  And owners of full‐size pickups are still spending money on performance parts and accessories for their trucks: owners of the Ford F‐Series, Chevrolet Silverado and Dodge Ram each spent, on average, in excess of $2,300 over the last year, according to the la

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Chevrolet’s Corvette has been a perennial favorite among gearheads for over half a century. From classic models to modern editions, enthusiasts continue to search for the latest high‐performance and restyling products for this iconic sports car.

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The overall Swiss market demand for automotive parts, aftermarket products, accessories as well as specialty equipment was valued in 2006 at USD 949 million and is forecast to grow 3-4% over the next two years. In the past few years, U.S. exporters have garnered a small market share, registering USD 45 million in 2006 or 4.8%. Germany, which traditionally has had a strong stronghold in the market, captured the lion’s share with a total exceeding 47% of the market, followed by France with 14% and Japan with 12%.

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Australia, a country of 20 million people, is world famous for a citizenry whose love of cars and vehicle customization is on a par with that of the United States, and perhaps more so in some sectors. With more than 14 million vehicles and a population a mere one-tenth the size of the U.S., Australia has one of the highest ownership of vehicles per capita in the world.

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Results of the focus panel held at SpoCom in 2008.