Market Research

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 447 questionnaires, with a margin of error +/- 4.6%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 321 questionnaires, with a margin of error +/- 5.2%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 286 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 359 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 437 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 669 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

In 2008, retail sales of specialty automotive products dropped to $31.85 billion. Despite the decline, the market is up 37% compared to ten years in 1999.  This report provides an overall look at the entire specialty-equipment market.  This market is broken down into nine niches, and each niche contains three segments.