International Research

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Specialty Equipment Market in Germany

About this product:

The German market, the largest in Western Europe, is at the forefront of producing and accessorizing cars which look good and drive fast. With its renowned Autobahn, on which speeds of 200 km an hour (125 mph) are common, a highly developed culture of vehicle customization exists.

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$19.95

Western Europe: Prospects for Specialty Products

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United States specialty product suppliers can succeed with marketing and sales efforts in the vast—168 million registered vehicles—European market. But given the differences in the European marketplace in terms of vehicle mix, consumer preferences and government regulation, it is not enough for American companies to simply ship merchandise primarily designed for U.S. vehicles to outlets in Europe, sit back and expect volume sales on a scale comparable to that which is established in the States.

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Regular Price:

$19.95

Specialty Automotive Aftermarket in the U.K.

About this product:

The U.K. market, the fourth largest in Western Europe, is also one of the easiest markets in Western Europe for SEMA-member companies to gain a foothold. The lack of language barriers and the relatively regulation-free environment regarding vehicle customization form a basis for exploring the market. These two factors, coupled with a sizable and growing portion of British consumers who seek to personalize their vehicles, make the U.K. market attractive for specialty equipment companies.

SEMA Members may get this content for free!

Regular Price:

$19.95

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