Education Days

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Getting Your Data House in Order, Part III: Application Data Standards - “Fit Happens” - Data 301

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November 1, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Gigi Ho, Digital Performance
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog ever application that their parts fit. 

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A View From the Street: Hot Products for 2010

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November 3, 2009 - 1:00 p.m. - 2:00 p.m.
Presented by:

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$9.95

Is Motorsports Marketing Worth It? How You Can Tell If You’re Making Money or Not in Motorsports?

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November 5, 2009 – 11:00 a.m. - 12:00 p.m.
Moderator: Jim Skelly, SEMA
Panelists Include:

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TPMS Tire Repair Manufacturer Update

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November 5, 2009 - 2:00 p.m. - 3:00 p.m.
Presented by: Sean MacKinnon, Scot Holloway, Jocques Mouchet, Scott Krampitz
Track: Tires at Two

With tire shops across the country facing an ever-increasing amount of vehicles equipped with TPMS, the need has never been greater to have the most up-to-date and functional TPMS diagnostic and learn tools available to technicians. That’s why TIA has invited the top TPMS tool manufacturers to come and show you what their products can do, and how you can make your shops more productive and profitable.

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$9.95

Selling Against the Internet: Secrets of Successful Retailing

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November 5, 2009 – 11 a.m. - 12 p.m.
Presented by: Eddy Kay, Eddy Kay Group and Author of Retailers Amnesia
Track: Marketing

People do not like buying off the Internet, where they are unable to touch, feel and truly review a product. That’s why they ask you to match the price. They want the safety of a real store where they can examine the real product. Learn how to use this information to get the sale at your price.

Download format in this product: MPEG Layer 3 Audio (MP3)

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$9.95

Relate or Die: Communication and the Profit Motive

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November 5, 2009 – 1:00 p.m. - 2:00 p.m.
Moderated by: Mel Selway, P.A.R.T.S.*, Inc.
Panelists:
• Tom Wronkovich, BikeTown Harley-Davidson
• Rob Lytle, American Honda Motor Co., Inc.
• Karin Gelschus, PowerSports Business
• Galen Royer
Track: Customer Service & Sales Solutions

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$9.95

Make Some Noise

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November 5, 2009 – 9:30 a.m. – 10:30 a.m.
Presented by: Ken Schmidt, Professional Speaker and Former HD Director of Communications for Harley Davidson
Track: Marketing

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$9.95

DRIVING SAFE: ESC Systems and Aftermarket Performance

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November 5, 2009 – 9:30 a.m. - Noon
Moderated by: John Waraniak, SEMA
Presented by:
• Paul Williamsen, Lexus College, Toyota Motor Sales, USA
• Ed Browalski, ACEC
• Kevin Kott, dSPACE, Inc.
• Tom Gillespe, Mechanical Simulation Corporation
• Michael Chetcuti, Quality Metalcraft & Principal, AEV
Track: Vehicle Technology Briefing SuperSessions

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How To Get Customers Off The Phone and Into Your Store

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November 5, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Eddy Kay, Eddy Kay Group and author of Retail Amnesia
Track: Customer Service & Sales Solutions

As retailers, we spend a fortune every year to make that phone ring. And then we fail to get the customer in the door. This seminar will teach you how to get them off the phone and into your store where you can sell them. You'll walk away knowing how to take control, sample questions to ask that will engage them in the buying process and, most importantly, get them to spend money with you!

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Regular Price:

$9.95

Formula for Email Success: The Essential of Email Marketing

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November 5, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Michael Kelly, ClickMail Marketing
Track: Online Marketing, Sponsored by eBay

Do you have a 90% or better response rate to your e-mail inquiries? Do you dread cold calls? This program shows how to produce e-mails that get read and get action! The information is relevant for anyone who uses e-mail for business or personal communications. It is particularly effective for people in sales and provides the edge you need to increase sales without picking up the phone to make cold calls.

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Regular Price:

$9.95

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