Education Days

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Manage Your Customers for Increased Sales and Profits

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November 1, 2010 – 3:00 p.m. - 4:00 p.m.
Presented by: Ozair Esmail, The Clubs Group
Track: Marketing

Your customers are the backbone of your business, that fact will always remain true. But are you allocating your time and marketing resources to your customers appropriately to get the most ROI from your limited marketing dollars? Come to this session on Marketing and learn some of the key and basic marketing facts that apply to all media (direct mail, telemarketing, e-mail and internet) that will allow you to manage your customers rather than them managing you.

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Effective Retail Merchandising

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November 1, 2010 – 9:30 a.m. - 10:30 a.m.
Presented by: Jim Rasmus, Retail Design Associates
Track: Marketing

Top products and experienced salespeople are half the battle in retail sales. The other half—possibly the most difficult half—is merchandising a store so that the quality of its products stand out and the sales force has the opportunity to service customers properly.

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From Desktop to Pocket: The Future of Internet Information - Sponsored by eBay Motors

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November 2, 2010 – 8:00 a.m. - 9:00 a.m.
Presented by: Gregory Boutte, Vice President, eBay Motors; Famous Rhodes, Director of eBay Motors; Jad Dunning, CEO, DriverSide; Glenn Rogers, CEO, CarDomain; Martin Lauber, CEO, Swirl Marketing; Lauren Dale, Industry Marketing, Google, Inc.; Bryan Murphy, CEO, WHI.
Track: Keynotes

Learn what the future of the Internet holds in relation to social media, mobile marketing and applications. See how eBay, a Fortune 500 company, is preparing for evolution and their view of the emerging technologies. Listen to Gregory Boutte, vice president of eBay Motors, describe the market dynamics seen by eBay, the market leader in selling automotive parts online.

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New Car Buyers' Aftermarket Intentions

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November 2, 2010 – 9:30 a.m. - 10:30 p.m.
Presented by: Dan Hall, AutoPacific
Track: Industry Trends & Forecasts

It's the age-old question, what are your customers going to buy? This session will explore buyers' intentions based on studies of more than 30,000 consumers.

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Hot Products for 2011: What Consumers Want

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November 2, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Famous Rhodes, eBay Motors; Jenni Chang, eBay Motors; Tony Jackson, Activant; Scott Huston, Polk Research; Mark Toebben, Direct Communications, Inc.
Track: Industry Trends & Forecasts

Industry experts will share data and information on the top 10 products for 2011. Attendees will be provided with a comprehensive summary on the state of specialty-equipment online buyers and sellers.

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Future Aftermarket Trends & How to Profit

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November 3, 2010 – 9:30 a.m. - 10:30 p.m.
Presented by: Jon Hedges, Hedges & Company
Track: Industry Trends & Forecasts

Know where your company's products and services need to be in 2011 and beyond to survive and profit. It's critical to be aware of trends in consumer behavior, market dynamics and the Internet so you can make proactive strategic decisions.

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Financial Benchmarking: An Industry Overview

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November 2, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Julie Hedges, Hedges & Company
Track: Industry Trends & Forecasts

How does your business compare? The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.

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eBay Parts Compatibility: The New Way to Gain More Exposure For Your Parts Listing

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November 2010; Various dates and times
Presented by: Rose Wong, eBay Motors
Track: Exhibitor Product Training

eBay Motors is consistently ranked the No. 1 automotive site on the Web according to ComScore. More than 14.2 million unique visitors per month come to eBay Motors.

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eBay Motors: Making it Easier to Sell Your Parts

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November 2010; Various dates and times
Presented by: Rose Wong, eBay Motors
Track: Exhibitor Product Training

The World’s Largest Online Parts & Accessories Marketplace

  • In Q3 –2010 the worldwide Gross Merchandise Volume (GMV) for the Parts & Accessories category was approximately $1.2 Billion
  • 14M+ unique visitors per month come to eBay Motors
  • More than 18.6 Million parts and accessories are available on eBay Motors at any given time
  • Over 200 Million parts and accessory transactions to date have taken place on eBay Motors

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Selling to Car Dealers - Powered by the Professional Restylers Organization (PRO)

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November 2, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Ron Leslie, Katzkin Leather; Joey Johnston, Tops & Trends; Diana Braschler, Dealersource; Ed Woods, Parkway Ford; Mark Hickey, Webasto
Track: Customer Service & Sales Solutions

Selling to car dealers can be challenging, but if done properly, it can result in a long-term and profitable partnership. In this session, you'll learn how to approach and effectively build a long term relationship with car dealers, how to sell value, not price, how to create vehicles that provide unique selling angles for dealers at higher profits, how to overcome dealer objections and structure your business to do dealer work.

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