Education Days

Syndicate content

Micro Session - Key Word Search

About this product:

November 3, 2010 – 11:45 a.m. - 12:00 p.m.
Presented by: Wil Reynolds, SEER Interactive
Track: Online Marketing

Key word search is the process of finding out the words and phrases that your potential customers use online. This session will discuss the basics of how to research these key words as well as how to choose the right key words for your business.

SEMA Members may get this content for free!

Regular Price:

$0.00

Maximize ROI on Your Pay-Per-Click (PPC) Campaigns

About this product:

November 4, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Sam Malapas, III, Forge Web LLC
Track: Online Marketing

Search engines are the indispensible tool people use to find products in the modern world, and they partner with pay-per-click advertising for the most efficient way to obtain customers. Any business that operates a website to market its products must understand how to use key words and pay per click to attract traffic and maximize sales. Learn the top techniques in this supersession.

SEMA Members may get this content for free!

Regular Price:

$0.00

Getting People to Read Your Emails

About this product:

November 3, 2010 – 9:30 p.m. - 10:30 p.m.
Presented by: Michael Kelly, ClickMail Marketing
Track: Online Marketing

Write, click and send. Easy, right? But it’s also easy for your recipient to hit delete. Learn how to ensure that your emails are not only opened but compel the recipient to act. This session will explain the optimum techniques for companies, focusing on case studies and best practices, software tools and templates for success.

SEMA Members may get this content for free!

Regular Price:

$0.00

Conversion Improvement #2: How to Implement Testing Programs (Test for Success)

About this product:

November 2, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Matt Bailey, SiteLogic Online Marketing
Track: Online Marketing

The best website is never completed. Part 2 of the Conversion Improvement session will focus on specific measurements, reports and analysis that can be easily uncovered in Google Analytics. In addition to Google Analytics, using Google Website Optimizer will make a dramatic improvement in your website’s ability to sell, gain leads and increase business.

SEMA Members may get this content for free!

Regular Price:

$0.00

Conversion Improvement #1: Take Action with Analytics

About this product:

November 2, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Matt Bailey, SiteLogic Online Marketing
Track: Online Marketing

Do you wish you knew what was important to track and why? Is analytics a boring, frustrating and confusing experience? Analytics has a bad reputation for being boring, arduous and repetitive work. Real analytics is not any of those things. Liberate your quest for actionable information with this 2-part session that will help you transform your business.

SEMA Members may get this content for free!

Regular Price:

$0.00

Connecting with Your Customers on Blogs & Forums

About this product:

November 4, 2010 – 9:30 a.m. - 10:30 a.m.
Presented by: Tyler Tanaka, PostRelease; Adrian Harris, Internet Brands; Famous Rhodes, eBay Motors; Stewart Lawson, VerticalScope; Mike Martinez, izmocars
Track: Online Marketing

In this Internet age, everyone uses the web to research, select and buy products. Forums and blogs have become sounding boards for consumers around the world, informing peer networks about innovations and markets.

SEMA Members may get this content for free!

Regular Price:

$0.00

Top 10 Power Ideas to Keep Customers Close

About this product:

November 3, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Rich Kizer, Kizer & Bender; Georganne Bender, Kizer & Bender
Track: Marketing

It’s a competitive world out there! A retail chain does something cool for its customers and the other big boxes follow suite. The leading independent introduces a new service and the store across town adds it too. Pretty soon every store is doing the same things to build traffic, yet customers fail to take notice.

SEMA Members may get this content for free!

Regular Price:

$0.00

Stand Out From the Crowd: Defining Your Company's Value Proposition

About this product:

November 1, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Tom Marx, The Marx Group
Track: Marketing

What makes your company unique or different than the competition? Is it price, quality, commitment, customer service, R&D or a combination of these? Determining your company's value proposition is a branding process that is worth the time and effort.

SEMA Members may get this content for free!

Regular Price:

$0.00

The Science of Shopping

About this product:

November 3, 2010 – 9:30 a.m. - 10:30 a.m.
Presented by: Rich Kizer, Kizer & Bender; Georganne Bender, Kizer & Bender
Track: Marketing

Have you have ever gone into a store to purchase a single item, but walked out with a bag full of things you hadn't intended to buy? Congratulations! You have fallen victim to the science of shopping! This seminar will give you a clear insight into the mind of the consumer and how they shop. It will take you from the parking lot to the back door, and every space in-between. You'll learn the latest in layouts, visual merchandising, and tricks of the trade to embrace your space and increase sales!

SEMA Members may get this content for free!

Regular Price:

$0.00

Produce The Perfect Product Launch

About this product:

November 1, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Tom Marx, The Marx Group; Nate Shelton, Hurst Performance Vehicles; Donnie Eatherly, P&E Distributing; Jason Bruce, AFE
Track: Marketing

In a crowded marketplace, you can’t afford to miss a beat with a new product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals.

SEMA Members may get this content for free!

Regular Price:

$0.00

Add to calendar