Owners of select vehicle models may be able to have their cars or trucks featured at the 2011 SEMA Show, taking place Tuesday–Friday, November 1–4, 2011, in Las Vegas. Through the SEMA Award Contender Contest, owners of a SEMA Award contender vehicle are invited to submit a video clip highlighting the vehicle’s modifications for a chance to have the vehicle featured at the SEMA Show. Vehicle owners will also receive credentials and amenities to attend the annual trade-only event, where they will be among the first to learn which vehicle platforms win the actual SEMA Award.