Determine the size of a potential market, gain insight into your customers’ buying habits and find out who’s buying what and from where by accessing SEMA’s market research. Developed specifically for the automotive specialty-equipment industry, SEMA market research is used to make smarter business decisions—quickly, easily and affordably. New reports are introduced on a regular basis and available to members through an exclusive area of the SEMA website at www.sema.org/research. If you need data, just ask the SEMA Market Research Department. Make SEMA your first call for business information. For more information, call 909/396-0289 x125 or e-mail firstname.lastname@example.org.