2011 SEMA Show Education Days - Online Marketing, Powered by eBay Motors

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Session Description
download pdf Building a Successful Social Media Strategy For Your Brand
Presenter:
Blake Cahill, Banyan Branch
Date: SEMA Show Education Days: Online Marketing Seminar, Powered by eBay Motors, November 1, 2011

Understand the business objectives across enterprise for your social media presence. In this session you will learn: how to define a strategy to achieve those objectives; set concrete and actionable steps for executing your plan; get resources and tools in place; How to launch your social media presence; tailor brand messaging and voice for social media success; and measure and analyze your online presence.

download pdf Connecting with Customers on Facebook
Presenter:
Blake Cahill, Banyan Branch
Date: SEMA Show Education Days: Online Marketing Seminar, Powered by eBay Motors, November 1, 2011

With 750 million Facebook accounts and counting, there's a lot of competition for users' attention on the world's largest social network. Learn tangible tips and tricks to make your business' Facebook page stand out amongst the crowd, from real case studies featuring some of the world's leading brands.

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Twitter Essentials for Business
Presenter:
Vicki Bohlsen, Bohlsen PR; Jeremy Riffle, Bohlsen PR
Date: SEMA Show Education Days: Online Marketing Seminar, Powered by eBay Motors, November 1, 2011

During this session, participants will learn the basics of the Twitter platform, as well as strategies and tactics to increase your organization's Twitter profile. Bohlsen PR's Vicki Bohlsen and Jeremy Riffle will provide you with the tools necessary to not only establish your business' Twitter identity, but they will also discuss how to help position your brand as a leader in your specific marketplace. Download Twitter Essentials for Business handout.

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Online Video for Maximum Marketing Impact
Presenter:
James Anderton, Business Information Group
Date: SEMA Show Education Days: Online Marketing Seminar, Powered by eBay Motors, November 1, 2011

New tools make online video a cost-effective traffic generator for the automotive aftermarket...and the speed and performance industry has both dynamic products and an Internet-savvy consumer base. Online video is the next level in showcasing aftermarket products. In this session the presenter will discuss:

  • How to get started at low cost, with good production values
  • DIY video vs. outsourcing
  • Delivering your message
  • Working with suppliers
  • Hardware requirements

Learn what you need to know in simple English without "geek speak!"

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Local Search Optimization: Increase Your Local Visibility
Presenter:
John McPhee, Formic Media, Inc.
Date: SEMA Show Education Days: Online Marketing Seminar, Powered by eBay Motors, November 2, 2011

In this session you'll learn the do's and don'ts and ins and outs of getting your business ranked locally on the major search engines. You'll learn what it takes to get ranked, how to stay on top of the local results and what to avoid. Bring your questions and be prepared to look at real world examples.

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Driving Business with Search Engines
Presenter:
Jeffrey Adelson-Yan, Levelwing
Date: SEMA Show Education Days: Online Marketing Seminar, Powered by eBay Motors, November 2, 2011

As consumer attention gets more and more fragmented, Search Engine Marketing provides the opportunity for consumers to connect to a brand by delivering a personal one-to-one communication. Learn how to capture the attention of consumers that are already in the market for your parts and services and ready to make a purchase. Download Driving Business with Search Engines handout.

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Email Marketing Essentials
Presenter:
Michael Kelly, ClickMail Marketing
Date: SEMA Show Education Days: Online Marketing Seminar, Powered by eBay Motors, November 2, 2011

Email continues to be a powerful marketing tool with a high ROI. This session will focus on best practices and proven strategies for effective email marketing. Attendees will learn:

  • Tips on how to increase response rates and click-through-rates
  • Basics of email design and functionality
  • Tactics to reduce unsubscribe requests
  • Strategies on how to measure email campaign effectiveness

Don't miss this opportunity to learn effective email essentials!

Download Driving Email ROI Handout

Download Optimization Handout

Download HTML for Email Handout

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Reputation Management: Protecting Your Brand
Presenter:
Stuart Bennett, Net Enforcers, Inc.
Date: SEMA Show Education Days: Online Marketing Seminar, Powered by eBay Motors, November 3, 2011

During this session, participants will learn critical brand protection and supply chain security tactics to implement into your online business. Net Enforcers VP of Sales and Marketing, Stuart Bennett, will provide you with the latest technology to battle unauthorized retailers of your product, and give a better understanding of how other brand managers make their programs successful. Download Protecting Your Brand Handout

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Affiliate Marketing for your Online Business
Presenter:
Julia Barrett, eBay; Raymond Lyle, Viglink; Rob Einaudi, CarDomain Network
Date: SEMA Show Education Days: Online Marketing Seminar, Powered by eBay Motors, November 3, 2011

How you can leverage affiliate marketing to increase sales, leads and traffic for your online business.