2011 SEMA Show Education Days - Marketing

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Session Description
download pdf How to Build Synergy Between Your Advertising, Marketing, PR and Social Media Campaigns, Powered by Young Executives Network (YEN)
Presenter:
Tom Marx, The Marx Group
Date: SEMA Show Education Days: Marketing Seminar, October 31, 2011

A marketing campaign is a symphony of activity that calls upon many different departments and people; often which have different departmental or personal agendas. Developing an effective marketing campaign that hits the sweet note requires advance planning, a workable timeline, creativity, practical goal setting, realistic budgeting, and plan cohesion; not to mention personal give and take from all departments. Attendees will learn:

  • “Ready, Aim, Fire” approach to campaign development
  • How to examine and revise your existing campaign to make it more integrated
  • How to build a truly integrated campaign to leverage your marketing efforts
download pdf 8 Steps to Master Marketing
Presenter:
Jon Goldman, Brand Launcher
Date: SEMA Show Education Days: Marketing Seminar, October 31, 2011

After masterminding numerous successful campaigns, Jon Goldman has identified the 8 essential elements you need to score a wildly successful marketing initiative. Find out how to find your “Hungry Fish”, what to use for “Irresistible Bait”, how to create a “Reason to Believe”, and when to apply “Scarcity and Urgency.” This presentation is a must-see for business owners. Learn the best, most cost-effective ways to incorporate these tips and tricks into your marketing and get ready to see a massive increase in response.

  • The "Needle in a Haystack" strategy - how to identify the truly qualified buyers from the "tire kickers"
  • Copy strategy - the "master checklist" for making sure you are using the right words in your marketing
  • "Smash through the clutter" - tips, tactics and techniques for driving response rates up
  • "Reason to Believe" - how to make your customers and your prospects trust you.

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Shoestring Marketing-The Media Conundrum, Powered by SEMA Businesswomen's Network (SBN)
Presenter:
Larry Mersereau, PromoPower.com
Date: SSEMA Show Education Days: Marketing Seminar, October 31, 2011

Where should you be putting your precious marketing dollars and efforts in today’s economy? Do you have to spend your days tweeting, texting and working fan pages? Is your newspaper ad rep your best friend? Is direct mail worth the expense? Is a web site all you need? In this program, you’ll see what’s working and what isn’t. Print, email, online, social media, direct mail... we’ll examine the most popular options and discuss how to use each one effectively to promote your business. You’ll learn specific skills and strategies you can put to work immediately to stretch your marketing budget and still get maximum return from your investment of time and money. Download the session handout.

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The Moment of Truth - Converting Shoppers to Buyers, Upselling, and Creating Evangelists
Presenter:
Larry Mersereau, PromoPower.com
Date: SEMA Show Education Days: Marketing Seminar, October 31, 2011

Okay, you got the prospective buyer to your door. Your marketing strategy worked, and prospects are showing up to check you out. Now what? If your shop and people don’t make them feel welcome and don’t give them good reasons to buy from you…NOW, all of that money and effort will have been wasted. This program is about converting shoppers to buyers, upselling them to profitable buyers, and then turning them into evangelists (they blog, tweet, text and tell their followers wonderful things about you). The only way you get a return on your investment in marketing is to turn the prospects it creates into loyal, repeat customers.

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Strategic Partnerships: Reaching New Customers Through Non-Traditional Channels, Powered by Manufacturers Rep Council (MRC)
Presenter:
Zan Martin, Martin & Company Advertising; Myles Kovacs, DUB; Tim Martin, K&N Engineering; Jim O'Connell, NASCAR; Todd Hoffman, ARE Accessories; Dennis Kurtz, Showgun Entertainment.
Date: SEMA Show Education Days: Marketing Seminar, November 2, 2011

Marketing budgets are tight---yet now more than ever it's critical to reach new customers. How do you expand your efforts without breaking the bank? Don't miss this panel of industry veterans as they examine how strategic marketing partnerships can help you reach new customers. Learn how to combine resources that will help cut costs and tap into new consumer bases. The panel will share real-world examples of how other companies have successfully used cross-promotions, sponsorships and co-branding to grow business. Learn how to position your company as an appealing marketing partner. Don't miss this intriguing discussion that will challenge you to consider new ways to market your company..

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Changing Landscape of Media, Powered by the Hot Rod Industry Alliance (HRIA)
Presenter:
Jeffrey Adelson-Yan, Levelwing
Date: SEMA Show Education Days: Marketing Seminar, November 2, 2011

This session will take a look at the past, present, and future of digital marketing as it relates to auto aftermarket consumers. Attendees will learn the difference between owned, bought, and earned media and how each form of media impacts the consumer. Additionally, we will look ahead and explore the future of technology as it relates to consumption, as well as future marketing opportunities. Download the session handout.

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Creating Store Layouts that Sell, Sell, Sell! Powered by Light Truck Accessory Alliance (LTAA)
Presenter:
Rich Kizer, Kizer & Bender; Georganne Bender, Kizer & Bender
Date: SEMA Show Education Days: Marketing Seminar, November 3, 2011

One of the most challenging aspects of retailing is choosing the layout that’s right for your store’s unique configuration. Another challenge is to combine it with eye-appealing displays that pull customers in and convince them to buy. Your savvy customers want more than just a place to “buy stuff” – they can do that anywhere. Today they want to be entertained and visually stimulated, and they want to shop in environments that make their shopping decisions easier. You want that too, but to do that your store’s ambience, décor, signing, and displays have to work hand-in-hand as silent salespeople, creating sales even when your store associates are busy helping other customers. This seminar offers up ideas and advice you can take to the bank. From the parking lot to the back door, and every space in-between, retail gurus KIZER & BENDER will take you through every aspect of store design. You’ll learn the latest in store layout, visual merchandising, and tricks of the trade to increase your “self-esteem” – and store sales!

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Retail Revolution: How to Make Your Store Stand Out, Powered by Wheel & Tire Council (WTC)
Presenter:
Rich Kizer, Kizer & Bender; Georganne Bender, Kizer & Bender
Date: SEMA Show Education Days: Marketing Seminar, November 3, 2011

Here’s the deal: In this competitive retail world of ours, a chain store does something unique for customers, and the others quickly follow suit. The leading independent retailer introduces a new service and the store across town adds it, too. Pretty soon every store is doing the same things to build sales – and customers barely even notice. When every store in town is doing them, services and conveniences that were once considered cool become just ho-hum, business-as-usual, to customers. They're busy looking for the next great thing. With so much sameness out there the question is this: What are you doing in your own store that makes it special? What are you prepared to do for your customers that no competitor can knock off? Are you willing to forget the latest self-help book from the latest industry guru and rely on the uniqueness of your store and your people? Today, you compete for the customer’s pocketbook, mind share and heart share. Once you capture their attention, it takes work to keep it. Join the KIZER & BENDER's Retail Revolution and learn strategies and tactics, tips and techniques to help you set your store far above your competition.

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