2011 SEMA Show Education Days - Business Management

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Session Description
download pdf Risky Business: Solutions to Mitigate Supply Chain Risk, Sponsored by UPS Capital
Presenter:
JoDawn Whitlock-Karnowski, Director of Sales, UPS Capital
Date: SEMA Show Education Days: Business Management Seminar, November 1, 2011

In today’s global economy, supply chains are more and more complex. Does your company know how to protect goods or high-value items in the event of loss, damage or delay? During this session, you will learn how to reduce risks that can have an impact on your business. You will also learn about solutions to improve cash flow and help speed and protect payments, including customer credit default.

download pdf Customer Service Excellence: From the Mom & Pop Store to the Nordstrom Way, Powered by Manufacturers Rep Council (MRC)
Presenter:
Robert Spector, Author of The Nordstrom Way
Date: SEMA Show Education Days: Business Management Seminar, November 1, 2011

Best-selling author Robert Spector offers essential tips for outstanding customer service. Spector draws upon the lessons he learned from his interviews with small, independent businesses as well as the management of Nordstrom, which began 110 years ago as a mom & pop store. Learn customer service essentials that will help make your business a success----no matter what size you are!

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I Want To Retire, Who Wants To Buy My Business?
Presenter:
Allan Sanders, Weil, Akman, Baylin & Coleman, P.A.
Date: SEMA Show Education Days: Business Management Seminar, November 1, 2011

Employee ownership occurs when a business is owned in whole or part by its employees. Business owners have a built in buy for their business in their employees. There are significant tax advantages for the business owner as well as the employees. This course will discuss issues with selling a business to its employees.

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Acquiring or Selling? Prepare Your Business to Achieve Maximum Value
Presenter:
Tom Marx, Marx Group Advisors
Date: SEMA Show Education Days: Business Management Seminar, November 2, 2011

Whether you are a seller looking to retire or divest an unprofitable or poorly integrated business, or a buyer that realizes the value of growth through acquisition versus organically, the need is the same – To position your company for maximum perceived value. This covers the entire gamut of your business from financials, communications, storefront, IT, IP; actually every facet of your business can have some bearing on its perceived worth. Tom Marx, president of Marx Group Advisors, specializes in working with companies in the automotive and commercial vehicle aftermarket to examine their assets and develop a game plan for a best possible outcome. Attendees will learn:

  • How to position your company’s financials for an acquisition or exit strategy
  • Produce marketing and support materials that support the designed strategy
  • What are the most important components from which value is perceived
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Strategic Planning for Successful Product Development, Powered by Motorsports Parts Manufacturers Council (MPMC)
Presenter:
Brian Reese, COMP Performance Group
Date: SEMA Show Education Days: Business Management Seminar, November 2, 2011

New product development is critical to the success of every manufacturer. How does your company approach this process---is it reactive or strategic? Learn how to develop products for maximum selling success. Focus on customer needs, provide solutions to problems, and find unique ways to be different and better than the competition.

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Building & Enforcing An IPR Portfolio: An Introduction, Powered by Automotive Restoration Market Organization (ARMO)
Presenter:
Stuart Gosswein, SEMA; Steve Lustig, Dickinson Wright, PLLC; Merritt Blakeslee, The Blakeslee Law Firm; Robb Roby, Knobbe, Martens, Olson & Bear
Date: SEMA Show Education Days: Business Management Seminar, November 2, 2011

Expert panelists will provide an overview on how to protect your trademarks, patents and copyrights. The presentation will cover a wide range of issues designed to help you establish and enforce your “intellectual property rights” (IPR). Topics include registering your IPR with the government, developing strategies to prevent infringement of your valuable property, and enforcement considerations. This presentation is intended to be a basic discussion of intellectual property rights protection and to serve as an introduction to the second, more advanced half of the session.

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Real IPR Solutions for the Real World: The Advanced Course, Powered by Automotive Restoration Market Organization (ARMO)
Presenter:
Stuart Gosswein, SEMA; Steve Lustig, Dickinson Wright, PLLC; Merritt Blakeslee, The Blakeslee Law Firm; Robb Roby, Knobbe, Martens, Olson & Bear
Date: SEMA Show Education Days: Business Management Seminar, November 2, 2011

This informative seminar will examine ways to maximize your IPR protection efforts and avoid losing rights – and possibly market share - by devising cost-effective strategies to protect and enforce your trademarks, patents and copyrights. Expert panelists with first-hand knowledge of the specialty aftermarket will cover real life considerations such as establishing an IPR budget, focusing on priorities in the United States and foreign countries, and dealing with infringement from domestic and foreign infringers. This is an advanced presentation intended for those with a solid understanding of basic intellectual property rights concepts and will address – and respond to questions on – more complex intellectual property issues.